150% increase in 'Get Directions' for Irish Bar KL
Healy's is an Irish bar known as home away from home, but its footfall didn’t match the quality of its service. The Bar Specialists helped boost visibility, increase profile engagement, and ultimately drive more customers through the door.
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Case Study At A Glance
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Healy's is an Irish pub in the heart of Kuala Lumpur, but it wasn’t getting the organic visibility it deserved.
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The Bar Specialists conducted keyword research focused on Guinness, draught options & cocktail menu searches, before planning and executing a local SEO strategy.
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Local SEO efforts led to higher rankings, driving more qualified customers to visit the bar.
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470% increase in Google My Business profile views.
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600% increase in visibility for 'Bar' searches
Our Solution
To achieve these KPIs, we conducted the following steps:
Keyword Research
To boost Healy's visibility for the most relevant and high-impact searches, our research focused on multiple keyword groups, including branded terms (e.g. Healy Mac's Irish Bar & Restaurant), category terms (e.g. bars in Kuala Lumpur), and intent-driven searches (e.g. best Guinness near me, best cocktails near me).
Analysis
In the first phase of the campaign, we conducted an in-depth analysis of Healy's online presence. This involved assessing their website structure, local search rankings, and Google Business profile to identify areas for improvement and opportunities for growth.
Optimisation
Through continuous local SEO optimization, Healy's saw a significant boost in search visibility. This led to a surge in people clicking “Get Directions,” driving a 380% increase over time. With more of their target audience finding them online, foot traffic and engagement grew substantially.
Business Impact
As a result of our SEO services, Healy's gained increased recognition from their target audience. Most importantly, our work resulted in an increase in footfall, revenue & packed pubs every weekend.
Healy Mac’s in Kuala Lumpur was named ‘Best Irish Pub in the World (Outside Ireland)’ by The Irish Times & Diageo as part of The Irish Times's Generation Emigration project — a milestone that coincided with a period of enhanced digital strategy and SEO refinement.
Ready to get
the ball rolling?
Healy's is a Franchise Of Irish Pubs located in malaysia, indonesia and ireland. It is known for its friendly atmosphere and perfectly poured guinness. Offering high-quality service and great craic!
Healy's came to The Bar Specialists in 2015 to reach more customers searching for bars in their area. They needed better visibility in local search results to connect with the right audience.
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The bar and Irish pub market is highly competitive, with many businesses vying for attention. To stand out online, a strategic approach is essential—one that highlights a unique selling point while maximizing visibility through local SEO. In the hospitality industry, trust and reputation are key, and building an online presence requires both strategy and consistency.
For Healy's, the goal was clear: increase brand awareness among local pub-goers, tourists and drive more foot traffic. Our campaign approached this from multiple angles, ensuring Healy's incredible offerings reached the right audience at the right time.
Key Challenges Solved
Other on-site target KPIs included:
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Increasing Google My Business Profile views
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Increasing keyword specific views, such as 'Guinness' and 'cocktails'
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Increasing the number of people clicking 'Get Directions'